SPORTS TV INSIDER, LLC is a provider of personalized sports television schedules. The company's patent pending technology helps customers navigate the increasingly complex television universe. SPORTS TV INSIDER makes sense of the multitude of live sporting events available on satellite, digital cable and the internet by providing viewing recommendations based on customer preferences and psychographic profiles.

The company was founded in 2005 by sports and media executive Damon Phillips. Phillips has held positions with DIRECTV, Disney, the National Basketball Association and FOX Sports Grill. He earned a football scholarship to Stanford University and graduated with honors.